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Organic/natural Search Engine Optimisation/optimization and email marketing
Electronic, Email & Search Engine Marketing

Search Engine Optimisation (SEO) and Internet Marketing

A website would have no value if noone could find it. That is where Search Engine Optimisation comes in. It improves your website so that it gets a higher ranking on search engines.

But as each search engines are under constant change and as each one reads the contents of a website in its own way, it requires a lot of ongoing maintenance to keep a website at a good position.

One of the main differentiators from firms similar to ours is the fact that we are also experienced in promoting businesses online, in English as well as non-Latin based languages such as Greek and Chinese.  In other words we are able to perform multiligual search engine optimisation for you website. Contact us for further details.

 

CASE STUDIES

Lucas Landscapes (UK)

Lucas Landscapes is a small business in Hampshire, UK providing grounds maintenance, winter gritting, fencing as well as hedge cutting and tree surgery.

We were asked to create a custom web solution for the company with a big focus on performance and search engine optimisation.

Search terms:

  • Winter gritting in hampshire
  • Grounds maintenance in hampshire
  • Winter gritting uk
 

 

Lucas Landscapes
www.lucas-landscapes.co.uk

Search Engine Optimisation phrase results
[1] [2] [3]


Translate-To-Chinese.com (UK)

Translate-to-Chinese.com is a website dedicated to providing English to Chinese (mandarin) translation services.

Specialist services such as software localisation, database and web application translation are also available.

We developed and designed this website with performance, easy of use and search engine optimisation in mind.

The website is saving valuable time by automatically providing quotations. Provides transparency and efficiency.

 

 

 

 

translate to chinese
www.translate-to-chinese.com

"No need for paid advertising.
99% of our visitors come from search engines directly."

Search Engine Optimisation phrase results
[1] [2] [3] [4]


 

 

Generally speaking, the process of organic/natural search engine optimisation consists of three distinct phases.

  1. Initial Analysis
    • Positioning analysis
    • Analysis of current SEO performance
    • Strengths and weaknesses
    • Competition analysis
    • Technical platform analysis
    • Search term and phrase profiling
    • Keyword phrases with high traffic and low competition
    • Search engine crawling and spidering improvements
    • Technical review of the site including link and programming structure
    • Content analysis for all key pages

  2. Detailed Analysis and Recommendations
    • Specific on-site recommendations
    • Technical and platform-specific recommendations
    • Recommendations for: Alt and <h> tags, titles, page descriptions, other page elements, and structural elements.
    • Implementation of 301 redirects
    • Additional web server logs analysis
    • Recommendations on copywriting and wording within the website contents.

  3. On-going search engine optimisation activities
    • Link building
    • Development of landing pages for specific target markets or groups
    • Copywriting
    • A/B and MultiVariate Testing
    • Translation and promotion to foreign markets and search engines
    • Press release and/or Article submission
    • Ongoing SEO monitoring, analysis and reporting
    • Additional web analytics report

We always aim to customise our service to your particular needs, so whatever the requirements we will try to help. We can:

  • Allocate 1-2 days / month for adhoc and on-demand consultancy and search engine optimisation

  • Provide technical, SEO (search engine optimisation) and online marketing recommendation during the development of your projects

  • Liaise directly with your technical team and take responsibility for the project management and development of your internal or external projects

 

Search engine optimisation can also be combined with other online marketing activities and practices to produce the best possible results. For instance:

- Geosensor: which allows you to track the location of your online visitors and handle or direct them appropriately.  For example you can show different things on your homepage depending on the origin of the visitor, or show different advertising to visitors from different countries.

- Email Marketing: allows you to automatically manage mailing lists as well as categorise them.  It also enables you to measure and track reads, clicks, and customer preferences of your email campaigns or newsletters. Our email marketing platform also includes scheduling, personalisation as well as triggers.

 

 

eMarketing: Email Marketing - Search Engine Marketing (SEO, PPC)

Pay-per-Click (PPC), SMS and Email Marketing campaings are some of the most popular and effective online marketing methods which can be used to compliment the results of search engine optimisation. Click here to see how our email marketing system works.

We can:

  • Provide management of Email, SMS, and Pay-Per-Click campaings.
  • Develop Online marketing and promotion functionality built into your own website.
  • Introduce commission-based applications to your existing systems.
  • Streamline your online processes and improve the user experience.
  • Help you market your products in an efficient and cost-effective manner.
  • Provide you with an email-marketing solution that will lead to repeat-customers and marketing performance tracking.
  • Develop and make use of insourced as well as outsourced solutions.

For more information feel free to browse the knowledge-base of our online email marketing solution. Through it you can find out how we can help you market your business and measure results.

So please contact us now and tell us what we could do for you.

 

 

WebCasting - Streaming
Broadcast a live event, video or even live radio. Use video in your email campaigns.

Streaming and Webcasting in general has been prohibitive to businesses for a long time due to its high cost. But as technology evolves, Reading-Computers.co.uk uses it to minimise marketing costs.

Webcasting / Streaming.  How it generally works.With that in mind, Reading-Computers.co.uk is able to offer streaming and webcasting solutions for:

  • On-demand presentations, video, audio.

  • Live Radio Broadcasting

  • Live or On-Demand Television.

  • Email marketing newsletters that include audio or video.


Contact us for further details.

 

 

 

Websites, web design and search engine optimisation for:

  • Accountants
  • Aerial Services
  • Air Conditioning
  • Banks
  • Beauty Salons
  • Builders
  • Car Dealers
  • Car Hire
  • Carpenters & Joiners
  • Carpet Cleaners
  • Central Heating
  • Cinemas
  • Cleaners
  • Coach Hire
  • Computer Services
  • Couriers
  • Dental Surgeons
  • Dentists
  • Doctors
  • Double Glazing
  • Drain & Pipe Cleaning
  • Driving Schools
  • Electricians
  • Employment Agencies
  • Estate Agents
  • Flooring Services
  • Florists
  • Garages
  • Gyms
  • Hairdressers
  • Hotels
  • Jewellers
 
  • Kitchen Planning
  • Landscapers
  • Letting Agents
  • Limited Companies
  • Locksmiths
  • Painters & Decorators
  • Paving & Driveways
  • Plant & Machinery Hire
  • Plasterers
  • Plumbers
  • Post Offices
  • Printers
  • Pubs
  • Removals & Storage
  • Restaurants
  • Roofers
  • Scaffolding
  • Schools
  • Security Services
  • Self employed
  • Sign Makers
  • Skip Hire
  • Small Businesses
  • Solicitors
  • Storage
  • Supermarkets
  • Takeaways
  • Taxis
  • Tree Work
  • Tyre Dealers
  • Van & Truck Hire
  • Vets
     

We provide our web design and search engine optimisation services in:

England: Bath | Bedfordshire | Berkshire | Bristol | Buckinghamshire | Cambridgeshire | Cheshire | Cleveland/Teesside | Cornwall | County Durham | Cumbria | Derbyshire | Devon | Dorset | Essex | Gloucestershire | Greater Manchester | Hampshire | Herefordshire | Hertfordshire | Kent | Lancashire | Leicestershire | Lincolnshire | London | Merseyside | Norfolk | Northamptonshire | Northumberland | Nottinghamshire | Oxfordshire | Rutland | Shropshire | Somerset | Staffordshire | Suffolk | Surrey | Sussex | Tyne & Wear | Warwickshire | West Midlands | Wiltshire | Worcestershire | East Yorkshire | North Yorkshire | South Yorkshire | West Yorkshire | Scotland: Angus & Dundee | Argyll | Ayrshire & Arran | Borders | Dumfries & Galloway | Edinburgh & the Lothians | Fife | Glasgow | Grampian | Highlands | Isle of Islay | Isle of Mull | Isle of Skye | Lanarkshire | Perthshire | Stirlingshire | Western Isles Wales: Anglesey | Mid Wales | North Wales | South Wales | West Wales | Northern Ireland: Belfast | County Antrim | County Armagh | County Down | County Fermanagh | County Londonderry | County Tyrone Offshore: Guernsey | Jersey | Isle of Man | Isle of Wight | Isles of Scilly | Orkneys | Shetland Isles

Berkshire: Aldermaston | Aldworth | Arborfield | Ascot | Ashmore Green | Beedon | Binfield | Boxford | Bracknell | Bray | Brimpton | Burchetts Green | Burghclere | Burghfield | Burghfield Common | Caversham | Chaddleworth | Charvil | Chazey Heath | Chieveley | Cippenham | Cold Ash | Colnbrook | Cookham | Cookham Dean | Countywide | Crays Pond | Crazies Hill | Crowthorne | Curridge | Datchet | Donnington | Dorney | Earley | East Garston | East Ilsley | Eastbury | Emmbrook | Emmer Green | Englefield Green | Eton | Eton Wick | Eversley | Fifield | Finchampstead | Frilsham | Goring Heath | Goring On Thames | Goring-on-Thames | Grazeley | Great Shefford | Hare Hatch | Headley | Hermitage | Highclere | Holyport | Hungerford | Hurley | Hurst | Inkpen | Kidmore End | Kintbury | Knowl Hill | Lambourn | Leckhampstead | Littlewick Green | Lower Basildon | Maidenhead | Mapledurham | Marsh Benham | Mortimer | Mortimer Common | Newbury | Oldham | Padworth | Padworth Common | Pangbourne | Peasemore | Playhatch | Reading | Riseley | Ruscombe | Sandhurst | Shinfield | Sindlesham | Slough | Sonning Common | Sonning-on-Thames | Southend | Stanford Dingley | Stockcross | Stratfield Mortimer | Streatley on Thames | Sunningdale | Sunninghill | Swallowfield | Taplow | Thatcham | Theale | Tidmarsh | Tilehurst | Toddington | Twyford | Upper Lambourn | Upton | Waltham St Lawrence | Warfield | Wargrave | Water Oakley | West Ilsley | Whitchurch Hill | Whitchurch on Thames | White Waltham | Windsor | Winkfield | Winnersh | Winterbourne | Wokingham | Woodcote | Woodley | Woodspeen | Woolhampton | Woolton Hill | Worlds End | Yattendon |

 

 

 
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